Get Vaccinated, Ipswich

After it was made clear that having a high rate of vaccination would put an end to lockdowns, border closures, and restrictions, I developed this campaign to boost Ipswich’s vaccination rate by increasing awareness of local vaccination opportunities and emphasising the safety of COVID-19 vaccines.

It was determined that Queensland’s double vaccination rate should be 80% or higher for adequate community protection, and we wanted to make sure that Ipswich met this target too.

The campaign utilised email communications, social media posts, and a media release. Additionally, I organised a community forum with the MP and the Chief Health Officer at the time, Dr. Jeannette Young, who addressed all questions about COVID-19 and vaccines.

By the end of the campaign, Facebook post engagement increased by around 20% and almost 93% of Ipswich residents were double vaccinated, well exceeding our target. Getting to this figure was of course a collaborative effort involved various Government departments and community stakeholders, but we took pride in our contribution.

Click any of the buttons or the embedded posts to see examples of communications from this campaign.

Media Release