CAMPAIGN
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CAMPAIGN 〰️
Get Vaccinated, Ipswich
CAMPAIGN ACHIEVEMENTS: Post engagement increased by 20%, Ipswich’s double vaccination rate reached 93%
After it was made clear that having a high rate of vaccination would put an end to lockdowns, border closures, and restrictions, I developed this campaign to boost Ipswich’s vaccination rate by increasing awareness of local vaccination opportunities and promoting the safety of COVID-19 vaccines.
It was determined that Queensland’s double vaccination rate should be 80% or higher for adequate community protection, and we wanted to make sure that Ipswich met this target too. Getting to this figure was of course a collaborative effort that involved various Government departments and community stakeholders, but we took pride in our contribution.
The campaign utilised email communications, social media posts, and a media release. Additionally, I organised a community forum with the MP and the Chief Health Officer at the time, Dr. Jeannette Young, who addressed questions about COVID-19, vaccines, and related government measures.
Click any of the buttons or the embedded posts to see examples of communications from this campaign.