Email Communications

KEY ACHIEVEMENT: Increased email subscriber list by approximately 40% over two years

While working as an Assistant Electorate Officer, I was responsible for writing, designing, and distributing the monthly newsletter through Mailchimp. The newsletter recapped the MP’s biggest stories from the previous month. I also used email to promote the MP’s events and highlight the Ipswich-specific inclusions in the annual Queensland budget.

I maintained the Mailchimp database and regularly checked that all email addresses were still valid. I also implemented EDM strategies such as audience segmentation, email personalisation, and mobile optimisation in an effort to boost open rates, click rates, and total subscribers.

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Newsletters