2022 QLD State Election

CAMPAIGN ACHIEVEMENT: MP was voted in for a third term and won every booth in the electorate.

This campaign focused on highlighting the achievements of the MP and the Palaszczuk Government. It was executed across the MP’s Facebook, Instagram, and Twitter pages with the primary objective of securing victory in the election.

Given that both the Palaszczuk Government and the MP had already served two terms, our focus was on accentuating the positive accomplishments of the past and outlining their ambitious plans for Queensland's future.

We curated a list of the MP’s most significant achievements in the Ipswich electorate and collaborated with a graphic designer to create consistent graphics for each, establishing a cohesive visual style. Following the election announcement, we posted at least one of these graphics per day, accompanied by general information about where and when to vote. On Election Day, posts were dedicated to her visits to election booths across the electorate.

Note: This effort was voluntary work for the Ipswich SEC, separate from my role as an Assistant Electorate Officer.

Click on any of the posts below to read the copy that accompanied each post: